An Illustration of Emotions

Let us indulge you with a story we have never told before.
 
Our journey as WildWoven Leather Products started two years ago, in August 2019. Both our founder members had some crazy ideas hanging in their heads for at least a couple of years by then.

We found our first office space in Asad Avenue by luck. We had the weirdest team ever – a copywriter passionate about branding, a pilot who is also an artist, a computer engineer who is a full-time photographer, a full-time sound engineer passionate about 3D sculpting and the two of us. The first piece of furniture we bought was a full-sized table tennis board! We never believed in the conventional office etiquettes. For us, it was a place for bringing concepts into reality through multi-disciplinary collaboration, also, playing table tennis all day long.

From the rooftop of that building, we had the most spectacular landscape view of our national identity. The building was adjacent to the  National Parliament House. We spend countless hours there discussing what a meaningful brand from the future should look like. We spend two months finding the four cornerstones of our organization-

1. Uncompromised Quality,
2. Sustainability,
3. Customer-Centric Mindset &
4. KAIZEN. (Kaizen is a Japanese philosophy of “continuous improvement”)

Our entire activities as an organization are based upon these four cornerstones. If you ever felt that our brand offers something different, it is because of these four cornerstones of ours.

But, March 2020 turned our life upside down. WildWoven Leather Products was only eight months old, and we had to giveaway our office space. We had to keep our factory closed for four months. It was a devastating situation for all of us, physically, mentally and economically.

But we never lost our hope. We started working at least two times harder than before. We had to save our organization, our team, and most importantly, our artisans. By the grace of the Almighty and all your supports,  we survived. Now we are stronger than ever, passionate about the brand like never before. The crisis brought the very best of every single one of us. But we miss our Asad Avenue office space every single day.

While designing our new envelope, Zaneb Ahmed (the pilot who is also an artist) came up with an illustration, a memoir of the good old days at our first office space. A rooftop view with life buzzing out everywhere and the National Parliament House silently standing behind everything, with pride and hope of a better day. It is not just an illustration; it visualizes the emotion the entire WildWoven team carries within themselves for that old space. We spent some of the most vibrant moments of our life in that space, and hopefully, we will get back to that good old life someday soon.

Looking forward to a better future.